Brand Thinking and Other Noble Pursuits
Branding / Tips

Brand Thinking and Other Noble Pursuits

As I prepare for the next big step, or chapter, of my life, I’ve become enmeshed in the idea of branding. What does it mean? How can it be altered? According to the book I’m reading, Brand Thinking and Other Noble Pursuits, it’s just an idea, nothing more. It can’t be captured, it can’t be sold; … Continue reading

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