Addictions / Food / Local / Madrid / Olives / Spain / Wine

Marvels (like vermouth) in Madrid’s Markets


Recently, I discovered something new. After just one sip, I realized I had been missing out on something truly dynamic and different. My newly educated mind tingled with the drink’s alcohol heft, its subtle sweetness, and most of all, its interesting interplay of herbs and spices. Vermouth. How had I not known about it? Those privy to it, may call me a fool.


My tapa, pinched olives and octopus, with my vermouth in the bokeh background.

I was on an extensive foodies stroll, called Madrid Food Tour, when our savvy guide Lauren introduced the small group to vermouth, or as I’ll call it now, my new favorite aperitif. We had been buzzing around the swirling crowds of people in El Mercado de San Miguel, munching down gourmet bites from the Iberian peninsula. We shuffled along, sampling skewers of marinated olives with chunks of octopus, classic Cordoba salmorejo (the best I’ve ever had), cured tuna tapas drizzled with olive oil, and croquettes filled with a particular goat cheese from Catalonia (its proper name unfortunately unknown to me).

As a Madrid expat, I had grown accustomed to raising my food bar. I flock (when the budget allows) to places that serve classic Spanish cuisine with a twist, take La Musa, for example. However, vermut or vermú (in Spanish) was a classic I had downright neglected.


Defined as a fortified wine, vermouth’s slight secretness comes from its mysterious blend. Its botanicals can be a mix of roots, bark, flowers, spices, seeds or herbs. Usually associated in America as a complement to whiskey in a Manhattan or its equivalent to gin in a classic martini, vermouth plays another role here in Spain. Served from the tap in many Madrid bars, vermouth is a great alternative to the house wine. Just like I sampled on my tour, it’s usually served neat and finished with a slice of orange.

If you make the trip to Madrid, buy a bottle (or three) of it here. Just as my food guru, Lauren, advises as well. The subtleties of each creation sanction it. And here the range is more than just sweet or dry, especially if you partner it with one of Madrid’s savory bites.

Vermú de grifo, porfa.

Below, more Madrid Food Tour marvels.


The (perfect) salmorejo


Jamón, Jamón shopping


Fresh, hot churros con chocolate at Madrid’s best spot, San Ginés Chocolatería


12 thoughts on “Marvels (like vermouth) in Madrid’s Markets

  1. Living in Barcelona and having the wine growing region of el Penedes right on my doorstep means we always have a two litre container of vermouth at home. It has become an integral part of the pre-lunch routine.

    • I haven´t been to el Penedes wine region yet, but I´m hoping to travel there before I leave Spain in July! A vermouth routine sounds like an ideal one! Do you have any suggestions or tips for the area?

      • The best bet would be to visit the town of San Sadurni d’Anoia. It is easily accessible from Barcelona by train.It is at the very heart of cava production in Catalonia. There are two large producers in the town Freixenet and Codorniu who both offer tours of their wineries plus lots more of smaller producers such as Gramona and Canal and Domingo. In any small bar in the town you will be able to find vermouth being served. Drop me a line when you come to Barcelona if you want to.

      • Thanks for the suggestions! I’m going to mark this in my travel plans. I’ll be there around July 1-3. I’ll send you an email about specifics later!

    • Hi James, I’ll be in Barcelona on the 2nd and 3rd of October, I was wondering if you could give me more local insight into the vermouth scene around el Penedes! I’d like to write a story about it, if possible.

  2. My boyfriend and I live in Madrid, and he LOVES vermouth even though loads of people call it “an old man’s drink.” haha

  3. Pingback: The future, it’s undoubtably mixed | Cut the Kitsch

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